The Art of Selling Through Storytelling
Buyers decide with emotion and justify with logic. This programme gives your team a story bank they can draw on at every stage of a sale: opening a conversation, handling price objections, standing out from a cheaper competitor and closing with confidence.
- The Seven Stages of a Sale, with Stage Zero at the centre: sell yourself first
- The CAR story structure (Challenge, Action, Result with a number) for every objection
- A shared Story Bank the team keeps building after the workshop
- The nine step psychological selling sequence for pitches that land
- The RRR introduction: be Remembered, Recalled and Referred